You’re on the right track if you’ve been using social media for a small business for sale in Australia. Don’t ignore the potential of marketing online.
Social media spreads word of mouth online. It’s an efficient PR platform you can use to maximize exposure for your small business for sale. Want to sell a business it to the best bidder? Social media can play a huge role.
No business is too small for social media. If you’re already connected to a community, then you’re aware of this. Did you know most online users prefer mom-and-pop brands over the big corporations?
There’s something very intimate about private businesses on social media, staking their share of the market. Even if your exposure isn’t as extensive as the competition, you still have equal shot of zeroing in on prospective buyers.
Here are 5 ways social media helps market a small business for sale.
Tip # 1: Social media helps brand a small business for sale
Can you describe your private business in key words or catch phrases? How about your image to clients or customers? Branding is essential in businesses and even personalities, also applies to social media outreach. Take stock of how you want people to view your business online, and use social media to send that message across.
There’s the advantage of using free platforms, applications, and tools online. Facebook, Twitter, and Instagram are staples of social media outreach, and you can branch farther once you’re established on these platforms.
Tip # 2: Engage the right social media community
You get what you give on social media, and the extent of your interaction determines the response. People also stumble upon your account if their connections engage your posts, so it helps to be regularly active. Consider Facebook as an important platform in outreach, since you can join groups and communities that share the same interests.
A word of caution about engagement: groups are usually moderated by admins. Do play by their rules and etiquette. Stick with relevant posts and responses to minimize clutter. These also establish your business is credible enough to visit and consider.
Tip # 3: Attract followers, convert into prospective buyers
Each follower acquired is precious on social media, even casual users who connect to your account at whim. These followers have their own network of friends and followers you can tap.
Have you ever posted something online then discover users you barely know shared it on their accounts? Your post was relevant enough for someone to share – this is the currency of social networks. So long as you’re offering something relevant to the community, then you’re assured improved outreach and an extended network. The buyer of your small business for sale could be a friend of a friend of a friend (of a friend) who shared your post. Imagine the potential of your reach!
Tip # 4: Conversions
Once you’ve built a following, it’s time to evaluate the effectiveness of your reach. Conversions are people seriously interested in buying your business. Think of your account as a funnel, filtering everyone who visits in search of prospective, serious buyers.
Conversions of your small business for sale require strategic engagement. There’s a learning curve to this, but the rule of thumb is to only engage or post when you have something relevant to contribute. Frequent posting hurts your reach, spams and annoys your followers’ feeds. Moderation is crucial and key.
Tip # 5: You have personal, human approach to marketing
Each platform has its own community and appeal, affecting and moderating users’ conduct. Use this to your advantage. Engage the community like you would walk-in customers and prospects for your small business for sale.
Answer questions directly. Share links to relevant information. The goal is to reassure them your business is accessible and credible.
Your approach to the community sets you apart from the competition! Keep in mind users don’t want lip service. Help out in any way you can, even if this doesn’t serve your interest in the end. Referrals could come from a user who noted your helpfulness, returns the favour and endorses your small business for sale.
Analytical tools are aplenty, and most are available in public domain. You can use sites like Hootsuite and Buzzsumo to see how you’re performing on your social media channels. Work your market, improve your performance, but keep a keen eye on prospective buyers.
Wouldn’t it be super if the eventual buyer of your small business for sale saw your post in passing on the Twitter feed? Farfetched, you say? The bigwigs at Uber disagree – their business model was spawned by a single Tweet!
Have a small business for sale in Australia? We can help speed up your closing of the sale! For only $299 and nothing more to pay ever, we’ll list your business for sale in the top websites in the country. Learn more on our site and find that buyer for your small business for sale today!
Read our other blog post to help you sell or lease your home or business in Australia:
- 9 top reasons to share your property or business for sale listing on Facebook
- 5 signs your property for sale is overpriced
- Learn the difference between the new breed of real estate agents and commission-based agents
- Perth’s top 5 suburbs in 2016
- Discover why our For Sale by Owner customers are very satisfied with our services