How to Write Description and Sell a For Sale by Owner House

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In the For Sale by Owner real estate market in Australia, prospects base decisions on houses with the right branding, the perfect pitch. Did you know killer listings can convert prospects into buying a house?

Let’s consider TV commercials for a while. Think of any brand of ketchup (yes, ketchup) and how they differ. Ketchup comes in countless flavours and varieties, but aren’t all these made of the same ingredient? What makes you prefer your tomato over the others?

This is where good advertising comes in. Most of it is about engaging the customer. Great writers always remind novices to mind the audience. This rule also applies when writing your listing.

To your favour, you have the advantage by publishing your advertisement online. You’ve won half the battle once you convince someone to click your listing.

Conversion is the ultimate goal, of course. In the For Sale by Owner real estate market, the goal of an advertisement is to gain a lead, an inquiring prospect. Copywriters know phrasing the right words converts customers out of the casually interested.

Check out our 5 tips to help you draft your For Sale by Owner listing so you can sell a house privately. These will help you back up your best home photographs with good writing to match.

Tip #1: Pull readers in with conversation

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Most people check out No Agent property listings for the pictures, no doubt. A good opening statement teases them there’s more to the photos if they read on.

Now, you can write an opening statement using various approaches. But an informative hook is your best option. If your For Sale by Owner listing comes with a preview picture (often in thumbnail), then feed your readers information they’re looking for.

“You’ll love this cosy two-storey house located 3 blocks from Huntington College. It’s a 30-minute commute from the CBD!”

If you’ve noticed, this opening statement offers the property’s best features point blank. A good introduction minds the audience and keeps the content conversational.

Tip #2: Follow through with informative descriptions of the home for sale

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Your opening statement is your hook. Afterwards, it’s time to reel For Sale by Owner real estate prospects in with your descriptions. The key is to keep the description you write engaging. You want to make readers feel like you’re taking them on a walkthrough of the property for sale.

These are some of the features noted in For Sale by Owner properties (consider your home’s sellable features. Include those on a narrative rundown):

  • How many bathrooms and bedrooms do you have?
  • What’s your house’s square footage?
  • Size of the property (including back and front yard, surrounding space)
  • Location, and its proximity to landmarks, facilities
  • Extra amenities: patio, pool, gazebo, fireplace, etc.

Keep the description short and straightforward. You’ll sell a house privately quicker this way. Your No Agent property listing can only accommodate so much in word count.

It’s vital to be creative. You’re setting up prospects for conversion.

Tip #3: Compelling description in your For Sale by Owner ad

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Compelling writing is how your ad will stand out from the competition. Anyone who’s watched an episode of Mad Men knows emotion is a crucial element in advertisements.

People are attracted to houses that offer promise of possibilities: starting afresh, taking on a new job, raising a family. It’s also about nostalgia: a house that brings pleasant memories of barbecue and backyard pools, in sepia video and Polaroid snapshots.

The right words do an amazing job of in selling a property privately. Did you know good copywriters get paid thousands of dollars for one sales copy? Sell your home and you’ll know how it feels like to be paid for yours.

Tip #4: Nudge the home buyer to sell a house fast

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If your goal is to sell a house fast (whose isn’t?), then consider sweetening the deal with special promotions.

Lease to purchase or rent to own. If you’re feeling iffy about these options, give a discounted rate to buyers who close before a chosen date, say three weeks from the listing’s publish date.

Get creative with the pitch, “You can own this house at a discount if you contact and close in three weeks!”

Those who bother to read your listing are already interested. And it’s your subtle nudge that makes them call you and schedule a viewing.

Tip #5: Offer a call to action

Close with a call to action that pushes prospects over the edge. This gives them the urgency to latch onto your offer, thinking it’s too good to let pass.

The hard sell approach can work in the For Sale by Owner market! You’ve laboured over the build-up, with a creative, informative narrative. It’s time you shake them senseless and urge them to dial the contact details.

“This house can be yours if you call now! Let’s go on a walkthrough, dial ****** and let’s talk!”

The call to action is the best and only way to close an ad. This helps prospects confirm their gut feeling and have them convert.

You’ll be surprised at the response once you’ve worked on a killer copy. It’s true many prospects are visual readers, browsing the photos before the listing. The description of your No Agent property is where you appeal to emotions, though.

Prospects should visualize themselves in your living space by the time they read your call to action. Before you put pen to paper, remember you have the advantage in the For Sale by Owner market. Unlike real estate agents who see properties as mere space for sale, you know your house from the inside out.

Deciding whether to sell or lease is easy once you realize what online agents like us can do for you. Are you looking for a buyer or tenant to notice your property in Australia? For only $50, we will list your rental property UNTIL LEASED while homeowners looking to sell will love our $299 deal which will have your house listed on the top real estate sites in Australia UNTIL SOLD! Learn more on our website and sell or lease your property today!

Like this post? Sell or lease a house privately with these other amazing tips from our other blog posts:

Just one of our many happy clients in For Sale by Owner real estate:

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Find out why Anita and many of our other clients in For Sale by Owner real estate are this happy to work with us!

Yes, you read that right. UNTIL SOLD or LEASED! Visit our site for more details: www.zerocommission.com.au

Looking for Tenant to Rent? 6 Advantages of Furnished Property

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Renters love options, especially in an upscale market. If you’re a property owner wondering how to profit from your living space, then leasing is a sure-fire solution. Looking for a tenant to rent comes naturally when you have space to let. And isn’t it better if you put your spare property to work? Having an extra home or apartment is a luxury. You can even use the money to cover maintenance costs.

The same is true if you’re set for a long vacation, off-state or abroad. Instead of leaving your home or apartment unoccupied, it’s better if you lease it while you’re away. This way, you’ll have money to offset your leisure costs! You could even earn enough for your next vacation. Leasing also ensures your property won’t waste away, unused.

Do you choose to lease furnished or unfurnished property, then? It turns out the market for furnished property is as profitable as ever, in spite of location.

If you’re still on the fence between choices, here are 6 advantages to discover. These should be more than enough to convince you that renters are happier when leasing homes with furniture.

Advantage #1: Instant prospects when looking for a tenant to rent

looking for a tenant to rent

Looking for tenants to rent your property is easier if your place is furnished. Your sales pitch then highlights convenience. You’ll also be offering something better than the competition who is letting empty spaces. Plus, furnished homes are cosier compared to hotels or bed & breakfasts.

For short-term accommodations, many renters prefer to move in without the hassle of hauling belongings. Besides, your apartment can offer a new experience in living space, depending on how you arrange the furniture. When set up nicely, a furnished home is perfect for those who want to start over.

Advantage #2: A change of pace

looking for a tenant to rent

Your furnished property is welcome change for those who want to shift gears in career, or in life.

If you live near a university, leasing your apartment furnished is a fantastic option for budget-strapped students. Students have enough to fuss over. Offering them a place to crash at the end of the day is a convenience they’ll pay for.

If you live near the CBD, you can offer an affordable alternative to the pricier properties in the city. The suburbs are extensions of the CBD. It pays to cash in on prospects and lease living space pre-furnished.

Advantage #3: Make more money!

You can charge as much as 50% more with furnished property. This is the best advantage you have, especially if you’re leasing the apartment you’re residing in—a common practice. A lot of homeowners open their homes to short-term tenants to help pay bills.

If your place is in great condition, you’ll even spend less in remodelling while looking for a tenant to rent. If you have to renovate, then you’re the first to benefit from the changes you make.

Advantage #4: The upkeep is covered for

As a For Rent by Owner landlord, you won’t have to worry about damages or misuse of your property. Why not? That’s what security deposits are for.

Also, the terms of lease are agreed on before you hand over the keys. You can also demand enough security deposit to cover for serious potential damage.

Tip: It’s a wise idea you take prized possessions with you. You’ll sleep better at night, knowing people aren’t playing hot potato with your fine tableware.

Advantage #5: Furnished space attracts higher quality tenants

looking for a tenant to rent

You’ll know if you’re dealing with a high-roller during the screening. It’s also expected if you’re residing in a prime neighbourhood, or on the immediate outskirts of the city. Renters take their pick of properties while browsing online listings. With the right theme and amenities, yours will be shortlisted quickly.

There’s this notion unfurnished property is the seedier option, and it’s no surprise. If you’re looking for a tenant to rent and your prospect prefers bare space with nothing but a mattress, wouldn’t you raise a red flag?

Advantage #6: You don’t need to move, sell, or store your furniture

looking for a tenant to rent

There’s the given convenience of leasing your place as is. You can move stuff out and stash the items in storage. But why bother? You can charge renters for the convenience of furnished space, and at a steep premium.

If you’re leasing short-term, there’s no need to move everything out before a renter moves in. This assumes you’ve screened applicants in-depth while looking for a tenant to rent. We’re also assuming you’ve selected those who’ll treat your apartment like their own (until you take it back).

Deciding to lease comes naturally if there’s demand for rental space in your area. There are always renters looking for properties suited to their preferences in location, amenities, and cost. With the power of the Internet and Zero Commission’s services, it’s easier now to become a For Rent by Owner landlord.

Looking for a tenant to rent is easier than you expect! For only $50, we will list your rental property UNTIL LEASED on the top real estate sites in Australia!

Need help managing your For Rent by Owner home? Here are blog posts you’re sure to love:

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The True Cost of Agents and Why You Should Sell a House Privately

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Some real estate agents are so sneaky you can’t help but smell something’s fishy. Have you ever visited an open house and felt agents are circling around you like a shiver of sharks? Yes, a school of sharks is also called a shiver. You might also feel tingling goose bumps when an agent throws you the pitch and the hard sell. Do you really need an agent’s service, or can you sell a house privately in Australia?

It turns out selling your house on your own is easy, and you don’t even need a traditional agent’s hired help! So, what’s the fuss about real estate agents claiming they’re authorities in the housing market? Well, industry habits are hard to break. What was considered mere convenience is now promoted as necessity.

Selling a House Privately: Let’s Debunk the Myth

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Traditional real estate agents like to spin the yarn you shouldn’t sell a house privately (implying you should stick to the tired old practice of hiring them instead).

Let’s set things straight off the bat: selling your house privately doesn’t mean you’re not represented. But, instead of hiring agents who cut deep into your earnings, you’re represented by online agents. There’s a big difference between these two, and you can measure it in terms of thousands of dollars.

Your first instinct in selling or buying a house is to check online listings, and who wouldn’t? The internet is the one-stop shop for almost anything nowadays. A simple search will pull up listings in your area. From the online results, you’ll have easy access to information previously exclusive to traditional real estate agents.

These real estate listing sites publish information from traditional and online real estate agents. And who can tell which is which!

The Bottom Line

Okay, say you want to sell a house privately. You’re looking for someone to represent you. Here’s the bottom line: online real estate agents charge a fixed amount for their service. A nominal fixed amount at that!

Traditional real estate agents, on the other hand, charge commissions. That’s a distinction that saves you money after the sale.

An online agent’s fee isn’t adjusted based on the value of your property. On the other hand, traditional agents favour homes valued in the millions of dollars. For these high-street brokers, each sale comes with a fat commission to boot.

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Here’s the shocker: as is in other states, agent fees are not regulated in New South Wales! This means agents play hardball every chance they get. There’s also no state-based industry, guidelines, or regulations. This is why it’s better to sell a house privately instead of trusting hustlers.

Now, we’re not saying traditional agents are hustlers…but we’re not saying otherwise either! Let’s just say they don’t have the same interests you do when it comes to selling YOUR OWN property.

Breakdown of Commissions Costs in Australia

Within Victoria, commissions range between 1.6% to 2.5%, and it’s as high as 2.5% to 3% beyond the metropolitan area, excluding Goods and Services Tax.

That’s a $13,750 (2.5%) commission on property valued at $500,000, excluding GST.

Here’s a short list of estimates in other areas:

  • New South Wales: 2% to 2.5% (metropolitan), 2.5% to 3.5% (bordering areas)
  • Australian Capital Territory: average 2.5% (metropolitan), 2.5% to 4% (bordering areas)
  • Tasmania: $5523, +3.99% for every dollar in excess of $100,000 (tiered)
  • Queensland: maximum of 5% for first $18,000, 2.5% thereafter (tiered)
  • South Australia: 2% to 3%
  • Western Australia: 3% to 3.25%
  • Northern Territory: 2.5% to 4%

Do the math and see how you fare. It’s funny how agents sugar-coat these figures. It isn’t even bittersweet; it just leaves you with a metallic, bile aftertaste.

Miscellaneous Fees

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It gets worse. Traditional real estate agents also charge fees for advertising and marketing. These extra costs are separate from commissions. It almost feels like the service is rigged for the agents’ profit.

You can negotiate for a lower price all you want but, in the end, the agent will have his cut, and you won’t like it.

Your Best Option: Zero Commission

That’s why you SHOULD sell a house privately and get an online real estate agent to represent you. Here at Zero Commission, we charge $299 for the service of listing and marketing your property online, regardless of your property’s market value. It’s that simple.

We won’t leave you hanging. We won’t favour clients with more lavish houses than yours. You’re at even odds with the competition, with commissions out of the picture. We publish your listing on the top real estate sites in the country. Not only that, your listing stays posted until your house is sold.

There’s this real estate agent pitching to homebuyers on challenging sale: Now here’s a home with three or four bedrooms, depending on your sense humour.

That’s how far they’re willing to go to get that commission.

Now, who wouldn’t want to sell a house privately and keep thousands of dollars in their pocket? It’s time you call the shots and earn your keep. Vist our site here and sign up to sell your house privately today!

Need tips to help you sell a No Agent property? You’ll love these popular blog posts:

6 Things to Note when Selling a House Privately after Inheriting

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Have you been one of the very fortunate ones who inherited a home? If you’ve made up your mind to selling a house privately in Australia, then that’s plenty of extra income for you.

There’s, of course, the option of moving to an inherited property. But most people ultimately decide to sell after inheriting. Or you can relocate to the lovely present you received and sell your current home. Either way, Zero Commission is here to help you sell a house fast while earning as much as possible from the sale.

While it’s true an inherited house is a huge addition to your assets, it also comes with responsibilities. If you decide to sell the home privately, there are good reasons why you should move into an inherited home, at least for a while. And, once you push through with the for sale by owner deal, here are 6 things to note when selling an inherited home.

Note #1: Look into tax exclusions if you’re selling a house privately

selling a house privately in Australia realestate for sale by owner

Laws vary with location. Verify before you proceed. You might be eligible for tax exclusion on sold property if you’ve lived there for a certain period. This exclusion can sometimes apply to inherited properties when you meet a certain residency requirement.

If you do need to live in the house to avail of tax exclusions, that’s good reason enough to move into the inherited property. Otherwise, you’ll have to deal with taxes on the proceeds.

The tax cost can also vary based on your civil status. Are you a single or married seller? Keep these in mind to maximize returns.

Note #2: You may take advantage of stepped-up tax standards

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Worried how real estate market appreciation affects the tax placed on inherited real estate? Typically, taxes on property you own are computed based on the purchasing price. This is in addition to the value of improvements done throughout the years.

You’ll have fewer worries if you’ve inherited a real estate property and you decide to sell the house without an agent. Taxes in your area may be based on the fair market evaluation of the property at the time of the previous owner’s passing. This lifts a huge burden off your shoulders if you’re selling a house privately and the real estate involved holds decades’ worth of market value appreciation.

Note #3: Verify where and how you should report the home sale’s proceeds

Consult with a real estate solicitor in your area. Plenty of them provide free consultations.

Also, verify if you’re required to report the sale as taxable income. You can do the legwork yourself, or retain the services of a legal specialist to work out the details.

In many cases involving inherited real estate, the money you save from professional legal advice offsets the money you spend on the lawyer. 

Note #4: Report the sale even if you’re exempt from any taxes

selling a house privately in Australia realestate for sale by owner

This is your due diligence. If you’ve done everything to avoid the burdens of inherited real estate, it’s likely you’re now selling a house privately as the new owner. As far as the government is concerned, this is still a reportable event. Reporting the sale is a prudent precaution to avoid future complications.

Note #5: Inheritance tax is different from real estate tax

selling a house privately in Australia realestate for sale by owner

There are nuanced variations in between the two types of tax. Tax laws can also vary per state which is why we suggest consulting a solicitor if you’ve inherited a home.

Note #6: Take note of who’s legally responsible for the property’s sale

This depends on the arrangements made with the previous owner. It may be the executor of the will, a trustee, or an offspring granted with ultimate responsibility to handle the transaction.

What’s vital is you notify the person with legal authority to execute the sale once you decide to selling a house privately and an inherited home is in question.

In some cases, the real estate is passed down to several family members. How you handle the transaction with relatives and the government will depend on what you want sorted out before the sale. Do you want to transfer the will to another family member? What if you’re the significant other and your name isn’t on the will?

These are just one of the many scenarios involving inherited property and we can’t cover them all in one blog post. A fantastic resource to check out is the website of the Australian Taxation Office.

Once the transfer of ownership and tax details have been worked out, you can move forward with selling a house privately. For a limited-time offer, we’re offering homeowners a low price of $299 and Zero Commission will list your property UNTIL SOLD on the top two real estate websites in Australia: Realestate.com.au and Domain.com.au

Check out  ZeroCommission.com.au and find a buyer for your real estate property today!

If your goal is to sell my house without an agent, you’re going to love our other popular blog posts:

7 Magic Words to Use in Your For Sale by Owner Listing

Words are powerful when you’re trying to sell a for sale by owner home in Australia. There’s no denying that.

To attract buyers, use these 7 magic words in your real estate listing. You don’t need a spellbook–a thesaurus will do!

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For $299, we will list your property UNTIL SOLD on the top two real estate websites in the country:

Interested? Of course you are! Avail of this LIMITED TIME offer by visiting our real estate site and sell a house privately today! Click here for details.

How to Select Tenants to Rent My Property

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If “rent my property in Australia” is your goal, it’s critical you know how to find renters that won’t damage your precious home or apartment. Just like the animals in George Orwell’s classic Animal Farm, not all renters are created equal.

If you screen potential renters of your for rent by owner real estate property diligently, the renters can make your life easy like Sunday morning. Ignore the steps and tips we’ve outlined below in choosing the right tenants, then get ready for a nightmare.

It’s imperative you take the time to pick the perfect tenants for your property. Just because you’re thinking I want to rent my property doesn’t mean the right candidates will simply land on your lap. Neither does it mean you trust anyone and everyone who applies as a renter.

Certain tenants will make your life as a landlord a breeze while others will make your life a living nightmare. We’re pretty sure you want to protect your real estate investment from tenants who’ll trash it like drunken teens at a rock concert.

Here are 6 tips to help you screen and eventually select the perfect renters for your beloved apartment or home.

Tip #1 Select a Renter with Stellar Credit Rating

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As a landlord renting a home privately, it’s a wise decision to stick with renters who have a good credit rating. Go for those who show they’re responsible in their financial life. Chances are high they too will be responsible in managing your home for rent.

Someone who pays their bills on time will most probably pay you on time. As a landlord with the goal of I want to rent my property to the right person, you want someone who’s clean. Cleanliness isn’t restricted to housekeeping—it also involves holding a clean credit history.

Similar to a home loan application, you can ask for a copy of each rental applicant’s credit history. In many parts of Australia, the general rule is that landlords can access the second half of an applicant’s credit report. This section is considered a Public Record Information. Check with your local laws and see which part of the renter’s credit report you can legally ask for.

The public section of a renter’s credit report will also include incidents of court judgements relating to bankruptcy and debt.

Tip #2 Verify the applicant’s income and job

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The rule of thumb is to choose a renter whose monthly salary is about three times the monthly rental fee.

You have every right to also request for copies of pay stubs. Have the applicants prove they hold a stable job. Contact the applicant’s employer to ensure the potential renter is truly employed. Ask their place of work how long the renter has been working for the company. It would also help to ask about the applicant’s attendance record at work and monthly salary.

Tip #3 Aiming to ‘rent my property’? Then manage it professionally

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A landlord who is mindful of their apartment or home for rent will attract more interested rental applications. If you keep your real estate property in good condition, the chances are high you will attract quality tenants.

We’re not saying you need a multi-million dollar home equipped with a rotating bed and an Olympic-sized pool to land exceptional tenants. What we’re suggesting is you clean up your home for rent. The basic features must work, such as the plumbing and light fixtures. Ensure these work without glitches.

Tip #4 Observe interested renters with a keen eye

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When potential renters come over to inspect your for rent by owner home or apartment, inspect the applicants yourself. Remember who’s who and make notes if possible. Just because you’re thinking I want to rent my property fast doesn’t mean you should be hasty in selecting the perfect tenant.

Keep track of the names of the couple with the disciplined and darling kids. Remember the name of the charming guy who reeked of alcohol at an 11 AM appointment. Do remember the lady who was neatly dressed, the one who possessed a perfect credit history.

As for the pair who allowed their dogs to jump on furniture and not once scolded their furry friends when the pet peed on your living room rug? Well, we don’t need to tell you these renters won’t make your life as a landlord heaven on earth.

Tip #5 Learn to read between the lines

When sifting through renters’ applications and making the final choice, see what’s not clearly evident. If the pristine looking gentleman who impressed you with his manners has rented five different homes in the last year, something doesn’t add up.

Ask the applicants if their previous rental bonds were returned to them. No? Why not?

Dig deeper when you’re selecting the winning candidate. It pays to double check the IDs and employment information provided.

Tip #6 Look for someone who’s consistent

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What makes a person consistent, as far as screening for a renter is considered? Choose someone who doesn’t change jobs and addresses often. Someone who’s been working for the same company for a minimum of one year—more is better—is more ideal than a tenant who’s had three different jobs in the last two years.

The very sweet lady who’s moved around five times in the last two years—look beyond the charm. Perhaps she had a valid reason for moving around so much. Perhaps not. Verify, verify and verify. Your goal of rent my property and finding the right tenant is made easier if you double check all information provided by shortlisted applicants.

Your mission to rent my property is not a difficult one. With diligence and a keen eye, you can land a tenant who’ll not only provide you with additional income, but will also treat your apartment or home for rent privately with the respect it deserves!

Looking for people to apply as tenants? For a limited time, we’re offering a price of $50 and we will list your apartment or home for rent in Australia UNTIL RENTED on the top real estate sites in the country: Realestate.com.au and Domain.com.au

Visit our site and find a tenant for your apartment or home for rent privately today! Click here now.

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9 Reasons to Share Your No Agent Property on Facebook

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You’re currently in the housing market to sell a No Agent property, and you’re testing the waters. After you’ve searched online for competition, best practices in real estate sales, latest property deals in your area, your Facebook newsfeed is suddenly filled with for sale by owner listings, agent ads, and even the latest hardware sale in town. Coincidence? Of course not!

Online marketing is smarter and more aggressive than ever, and this includes Facebook. It is, after all, only the second most popular website on the entire planet, second only to Google. Algorithms stalk our every click, so it can’t be helped. The best thing you can do is surf the wave. If everyone on Facebook is cashing in on the trends, then why shouldn’t you?

Here are 9 top reasons why you should share a no agent property on Facebook. Read this post and you’ll also learn various ways to peddle a real estate property on this social media giant. The key is to build your network and advertise properly. Still not convinced? Read on. 

Reason #1 FREE No Agent property listing

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Okay, first things first: this is social media. You have to play by the rules of the platform. Optimising your post is a must. This means avoid flooding your friends’ newsfeed. Not many things get ostracized faster on Facebook on a personal level than over-sharing.

With all things considered, sharing your for sale by owner real estate post gives you a free advertising platform. Choose your home’s best photos and inform your network that you’re trying to sell a house fast.

Tip: Request friends to share your post and you instantly widen your reach. If you’re posting on a personal account, keep your feed organic. Alternate updates on your listing with a video of your cat coughing up a fur ball. Or with photos of the casserole you cooked last night.

Just don’t go overboard and never spam. 

Reason #2 Public posts on Facebook can go viral

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…that is, if you post with perfect timing. A good time to post is at four in the afternoon. This is when people are stuck commuting, or are at work itching to leave so they end up browsing their Facebook feed. Never underestimate the reach of Facebook likes and shares.

We’re assuming here that your Facebook account already has a substantial network to work with. If not, go ahead and add more contacts. Even the faceless acquaintance you once met at some boring party can be a good lead. If you’re out to sell a house privately, add every recognizable person Facebook suggests.

It doesn’t hurt and you have nothing to lose. “What about my privacy?” you ask. Fortunately, Facebook allows users to control the privacy setting of EACH post you upload. You can edit your friends list and put acquaintances under the Acquaintance list where they belong.

Tip: Share your no agent property listing on Public mode while uploading photos of your children or cats under a more private (example: Friends only) setting. 

Reason #3 Beat real estate agents at their own game

Agents often have dedicated Facebook accounts for their business. Why should they hog all the attention? Selling a house privately means you make the most out of what you have.

Social media is friendly territory if you’re in the for sale by owner market. A “professional” real estate agent has as much clout on Facebook as you do. They have no edge in the online world over the common folks. In Facebook, there is no king or queen, only princes and princesses with 15 minutes of fame. And these 15 minutes are up for grabs to anyone persistent enough to market a house for sale online! 

Reason #4 You’re able to promote your neighbourhood

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Home buyers consider the quality of the neighbourhood and neighbours a crucial part of the sale. In no agent property sales, you can ease your worries since you control what goes on your listing and how it’s marketed.

You can post about community events, local gatherings, and holidays celebrations. Your Facebook posts are under your control and you put a face to the real estate listing. Buyers can ask you questions and who else can know the neighbourhood more than a local?

Promoting your neighbourhood’s events can be quite an engaging way to catch the attention of home buyers. Highlighting the best events of your community can also convince a critical buyer that your neighbourhood is a great place.

Never mind the cranky residents in your area. There are always bad pickings out of every bunch. You’ve done part of the legwork when you contribute to advertising your community’s best features.

Reason #5 You can conduct surveys on Facebook

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Just in case you’re unaware of the housing market’s nitty-gritty, Facebook allows you to conduct surveys, especially on group pages. This assumes you’re already part of Facebook groups dedicated to real estate. If not, simply type “(Your city/suburb/state) rent sell home” on the Facebook search bar at the very top of the site. Once the search results appear, click on Groups. You can then choose from the list of Facebook Groups that match your keywords.

Do participate in surveys as well. See how your property fares with the consensus. Groups are your avenue to solid connections with the online community. Posting on these pages also ensures your no agent property listing is targeted.

Reason #6 You can create events on Facebook

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Organize a lunch party for anyone interested in a showing. The open house event doesn’t have to be fancy, but fancy may also help. The advantage of creating an event on Facebook is you get to adjust the view and invite settings. You get to handpick prospects and weed out the riffraff.

Be creative. Throw in door prizes for those arriving on time, for example. The goal is to create hype about your listing. News may catch fire even more once word gets out your property is a for sale by owner listing.

Reason #7 Hashtags and Facebook people-tags squeeze in more hits

It’s true: Facebook isn’t the best platform for hashtags. Hashtags aren’t as potent on Facebook as they are on social media platforms like Twitter or Instagram. But the presence of hashtags on Facebook still shouldn’t be underestimated.

In any case, you have nothing to lose with hashtags. Play it safe and slap several on for good measure.

Tag friends to your listing and post, but do tread carefully. You’re bordering on invasion of privacy here when you pull in people unaware. At the very least, tag only members of your inner circle so that your no agent property listing is seen by their network.

Reason #8 You can tether your Facebook listing to other social media accounts

Think Twitter, Pinterest, and Instagram. Twitter lets you shoot quick updates, while Pinterest and Instagram showcase photos of your property for sale. Pinterest posts may also be pinned to boards ad infinitum, showing your listing even to the casually interested.

Maximize reach by using all your social media accounts. You don’t have to be an Internet super nerd to open up these avenues, allowing you to find more prospects.

Reason #9 Easy pickings for For Sale by Owner properties

Going back to the nature of the platform, Facebook connections are organic. You’re associated with contacts in varying degrees. You get to build contacts from the inside out. Sharing a no agent property on Facebook ensures immediate reach.

Real estate agents wised up to the sales potential of social media, and so should you. Yes, there’s the competition, and the shelf-life of posts are practically hiccups. You can always improve on your next post, though. Also, update regularly to stay relevant.

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You have a lot to gain from posting and sharing your no agent property listing on Facebook. Zero Commission has already made the job easy for you by posting real estate listings of our customers on our For Sale by Owner-focused Facebook page. All you have to do is pop over to our Facebook page, locate your listing and hit the Share button.

Try it, and see how you fare. It’s free and you can do it as often times as you wish. Just don’t over-share and end up getting unfollowed by your own mum! You only need one serious home buyer to attract and then you can consider your house sold.

Sell a house privately in Australia through us! Click here for more details.

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How to Take House Pictures with an iPhone Outdoors

How to Take House Pictures with an iPhone Australia sell my house

Learn how to take house pictures with an iPhone and you’ll sell a house fast. You’ve seen the benchmark of real estate photos. There’s such a wide assortment available online. How can you compete with professionally taken shots? You don’t have to.

Your property can stand on its own merits (for better or for worse) with these nifty iPhone photography tricks meant for the outdoors. After all, curb appeal is 90% of the appeal as far as online house shopping is concerned. The external photographs you upload online of your house for sale is what will reel in—or turn off—potential buyers.

It pays to highlight your house’s best features, and let prospects consider. Okay, all this is probably easier said than done. This is especially true when you have no idea how to sell a house privately in Australia. The good news is that taking external pictures of a house is easier now than ever before. Imagine the dilemma of homeowners decades ago, back when Polaroids and film cameras were the norm.

Now everyone and their mother have an iPhone at their disposal. Taking exterior shots of your real estate property for sale with an iPhone makes life much easier. Learn how to take pictures of a house with an iPhone outdoors with these easy tips:

Tip #1: Have an external angle list of your house for sale

How to Take House Pictures with an iPhone Australia sell my house

Don’t head out without a plan in place. It initially might seem like a waste of time because most people know their property like the back of their hand. But having a shot list makes a difference.

Decide what time of day is ideal for the photo shoot. You also need to know which features of your For Sale by Owner property you need to highlight.

The newer iPhone generations have improved HDR capabilities, which work well in low-light settings. There’s a panorama feature that’s also integrated with an internal gyroscope, aiding wide shots of your front yard or façade. Scout your property and figure out how you can put your iPhone’s features to good use.

Tip #2: Use the proper orientation when learning how to take house pictures with an iPhone

How to Take House Pictures with an iPhone Australia sell my house

Landscape orientation is the default for outdoor photography. You can also play with different angles to highlight details.

If you’re taking wide, sweeping shots of the house, take photos from different perspectives. Always check how they look on a computer monitor. What looks good or bad from the screen of your iPhone could appear in a much different way on a larger monitor. Crop out unsightly details.

Although seldom used for exterior shots, portrait orientation adds variety to your photo stock. Use this when taking close-ups of your house for sale’s features. This is especially applicable in landscaping details. The key is to package your property in a collage of shots and provide bite-sized pieces.

Tip #3: Don’t ignore touch-focus when learning how to take house photos with an iPhone

iPhones have an autofocus feature that allows you to highlight sections of the shot. In case you’ve been neglecting this function, now is the best time to experiment. When composing your shot, press the area on your screen where you want the camera to focus.

The feature will optimize exposure for that selected section of the image. What you focus will appear more evident when people zoom in on your house photos online. Knowing when and where to focus while taking pictures can spell the difference between a closed sale and a no-sale in a For Sale by Owner property deal.

Experiment as you take the pictures. Touch the screen of your iPhone in different areas and choose which compositions work best. The goal here is to focus on the best exterior angles of your house for sale.

Tip #4: Skip the zoom function

How to Take House Pictures with an iPhone Australia sell my house

You might think that in learning how to take house pictures with an iPhone, the zoom feature is important. No. Note that iPhones have a digital, not optical, zoom feature. This may not seem significant during the shoot, but you’ll notice pictures look grainy when zoomed in from a home computer. It’s best you move in close to your subject, rather than pinching the screen for the zoom.

Even though mobile use has increased tremendously over the years, buying a house is a huge investment. Expect potential house buyers to inspect houses for sale from the big screens of their computers, rather than rely on the smaller screens of smartphones. This is why discovering and experimenting how to take house pictures with an iPhone will help you reap countless of benefits.

Use the grid function to ensure the frame is in proper alignment. This helps close-up images from appearing skewed. Employ the overlay which is a grid of vertical and horizontal lines as you take the shot.

Tip #5: Use the HDR feature to take beautiful external real estate pictures

How to Take House Pictures with an iPhone Australia sell my house

The HDR feature can work wonders on your pictures, allowing for great compositions. When learning how to take house pictures with an iPhone, this is one of the top features to use.

The iPhone’s High Dynamic Range feature takes three photographs of the same shot. The phone then uses the three different exposure settings. Each of the three images is then piled on top of the other. The best sections of the shot ends up in the final picture.

Keep in mind that this function is motion-sensitive. This, however, can be a good thing. The iPhone’s gyroscope aids you on that end. Use HDR when you’re unsure if the lighting is good enough for the shot.

iPhones have plenty of other features and functions you can experiment with. There’s also the Curb Appeal app you can check out, designed specifically for taking photos worthy of real estate listings. If you want to learn how to take house pictures with an iPhone, nothing beats lots of practice.

Make sure you’re solid on the basics of (smartphone) photography before you dabble with fancy features, though. All the enhancements won’t help if you have a poor sense of framing at the get-go.

Do you have a house for sale in Australia? Or an apartment for rent? We can help! Zero Commission will list your property UNTIL SOLD or RENTED! Visit our site to learn more about For Sale by Owner real estate.

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